Melodea’s recyclable barrier coating helps stop plastic waste
Melodea's leading team at the new pilot plant 2023.
A green-tech company producer of sustainable barrier coatings for packaging has launched a new sustainable packaging solution to cut back plastic waste in consumer-packaged goods.
VBseal is resistant to water vapour, oil, aroma and has heat-sealing properties. To further these efforts, Melodea has opened a pilot plant and innovation centre, allowing it to serve its customers as well as to demonstrate the new solution. The new site will also test out existing barrier coating products and produce coated reels and pouches at pilot scale.
The amount of plastic used around the world — with most ending up in landfills — could almost double by 2050 unless urgent action is taken, according to a new study (source: Forbes). The report by the Back to Blue group warns that, without significant policy interventions, the amount of plastics consumed across the G20 nations will surpass 450 million tons per year by that date — nearly twice the most recently measured 2019 level of 261 million tonnes.
According to the report, a global ban on unnecessary single-use plastic (SUP) items will be the most effective policy. In March 2022, 175 nations agreed to work together on a United Nations treaty to tackle plastic pollution, and it is expected to be in place by the end of 2024.
VBseal joins Melodea’s existing eco-friendly barrier coating products, MelO for oxygen and VBcoat for water vapour and oil and grease. The material is designed to line packaging of fresh foods, cereals, fast foods, confectionery such as biscuits and ice-cream as well as detergents and cosmetics.
It is fully recyclable, gives high performance protection, and in coating machines is a one-stop solution for both water vapor and heat sealing, avoiding the need for two different passes, making it easy to apply and reduces production costs. The VBseal is free of paraformaldehyde (PFA) and bisphenol A (BPA) and is FDA and BfR-compatible.
“Packaging producers have an urgent need for a sustainable barrier coating that has both water vapor protection and heat sealable properties and can replace the commonly used plastic PE layer,” explains Cee Azerraf, PhD, VP sales & marketing of Melodea. “Our R&D team worked on this new product joining our existing VBcoat and, as with all of our products, it was crucial that it be recyclable and easy to apply on existing coating lines.”
Melodea has opened its new pilot centre and invested (USD) $500,000 in advanced equipment and analytics tools to support CPG companies and packaging producers in their efforts to meet sustainability goals in green packaging. The new centre will serve companies across the packaging value chain in exploring sustainable barrier solutions in plastic, paper, and bioplastics.
“We offer our clients a location to evaluate their products using our eco-friendly solutions, with full control of the coating process,” Shaul Lapidot, PhD, CEO and co-founder of Melodea. “We can utilise Melodea’s R&D team’s vast know-how of coatings with optimizing barrier performance, and analyse the results on site, as well as help shorten time-to-market for new products and packages.”
Many of the world’s largest CPG companies have made public commitments that 100% of their packaging will be recyclable or reusable within the next 5-10 years, and so are moving away from single-use plastics. This timeline is being accelerated by public demand. “We are excited to work with producers of food, cosmetics, pharmaceutical and agriculture products as well as packaging companies, at the new plant to help them to reach their goals,” adds Lapidot
