Liquid enhancers to be showcased at Anuga
Royal Crown Co
la International (RCCI) will showcase its portfolio of water-based liquid enhancers at Anuga 2013.
Liquid enhancers are highly condensed flavour enhancers that enable consumers to customise the flavour of any beverage to their taste, along with increased convenience and portability.
“Consumer preferences keep evolving and RCCI continually strives to answer the demands of their fast-paced, contemporary lifestyles. We are now able to provide our network of global bottlers and distributors a wide range of liquid enhancers, offering a variety of functions and flavours,” says Moshy Cohen, RCCI’s vice president of marketing.
“The fast-growing Liquid Enhancers category in the USA presents a new consumption option that meets the needs of consumers’ active lives,” continues Cohen. “We are proud to present our capabilities in this innovative category to the Anuga audience.”
Liquid enhancers offer many advantages, including individual flavours, nutritional benefits and convenient portability. Bottlers and distributors increasingly take advantage of the widespread demand for these on-trend products across competitive markets. With liquid enhancers, consumers not only have a wide array of flavors to choose from, but can also now choose products that offer relaxation properties or an energy boost.
A key feature of liquid enhancers is the ability to allow consumers to adjust the sweetness and flavour intensity of a particular beverage; similar to how one can individualise a coffee drink by adding sugar, milk or cream. By offering products that enable consumer customisation, bottlers and distributors may now further capitalise on the growing bottled water market.
Liquid enhancers also offer other unique selling opportunities for bottlers and distributors. RCCI believes that they are perceived in the marketplace as a healthier alternative to powdered drink mixes, and are therefore popular with families. Moreover, liquid enhancers add no calories to a given beverage, making them suitable for health-conscious consumers who also put a premium on flavour.
