Coca-Cola GB launches its Win A Ball promotion

Coca-Cola Great Britain is giving consumers the chance to win up to one million limited edition Coca-Cola footballs to celebrate the 2014 FIFA World Cup. The Win A Ball promotion will run from 29 April to 13 July 2014, and to be in with a chance of winning consumers will have to enter a code on selected promotional packs of Coke at www.winaball.co.uk.

For every valid entry made, Coca-Cola Great Britain will donate 10p to StreetGames, a UK charity that brings sport to young people in disadvantaged communities. The Win A Ball promotion will be supported by a marketing campaign focused on the power of football and how one ball can inspire people everywhere to move. The campaign includes TV, digital, outdoor and print.

Bríd Drohan-Stewart, marketing activation director, Coca-Cola Great Britain, says, “Coca-Cola is using its support of the 2014 FIFA World Cup like never before; not only celebrating football in Brazil, but using people’s passion for football to motivate them to move, more often, for years to come. We hope that the footballs will inspire people to enjoy being active with friends and family and bring the spirit of the 2014 Brazil FIFA World Cup to their community.

 “The Coca-Cola Win A Ball promotion will also directly benefit our charity partner, StreetGames, who are at the forefront of bringing doorstep sport to disadvantaged communities across Great Britain. With every valid entry 10 pence will be donated to StreetGames to help them continue with the fantastic work they do to give young people access to sports and activities on their doorsteps.”

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