French inspired snack
Phileas Fogg has introduced French Crispy Squares.
On shelf from July, the square shaped snacks are available in 150g sharing bags and deliver a cheese and caramelised onion flavour, combined with a light and crispy texture.
Andy Riddle, branded sales director, KP Snacks, comments, “This is a key launch for Phileas Fogg. We have used our experience and targeted consumer insight to develop a new product that delivers both exceptional taste and texture for today’s demanding consumer needs.
“We know that NPD is responsible for two thirds of the category’s year on year growth, so innovation is important to our continued success. Phileas Fogg is well known for its around the world flavour and texture combinations and we wanted to refresh our range with a new and exciting snack that we know will be a hit with consumers.”
