New look Magners
Magners bottles have been relaunched, along with new packaging across all cans and draught formats.
Magners will also be the first major cider brand to use a rip top closure, negating the need for a bottle opener and therefore helping support impulse purchases across the growing convenience channel.
Andy Cross, brand director at Magners, says, “Apple still accounts for 76 per cent of the cider category – but research has shown young adults find the category boring. We want to make apple cider exciting again by bringing a new attitude and tone of voice that will invigorate the category once more.
“We’re investing heavily in the Magners brand with our new creative and innovative packaging and we can’t wait to see what consumers think.”
