Roquette’s Singapore Customer Experience Center to play a pivotal role in building a stronger Asian food story

Roquette has unveiled a new Customer Experience Center in Singapore as it looks to collaborate with partners for growth in the Asian market.

Aiming at further advancing Roquette’s leadership as a strategic partner to its customers for food that suits the Asian palate, the new dedicated facility is composed of a culinary studio and a sensory hub.

According to a 2021 study of PwC, Rabobank and Temasek, Asia is now the largest food consumer market, with an additional S$5.9 trillion (US$4.4 trillion) in spending expected by 2030 – considering that 55% of this increase will be directly driven by consumer choices. Furthermore, the pandemic has changed the consumers’ habits, especially in what and where they eat. Since then, eating healthier and using sustainable ingredients have become more prominent in Asia.

The new Roquette facility will have a pivotal role in building a stronger Asian food story in the development of delicious, innovative and sustainable food experiences.

The culinary studio allows for various Asian cooking methods thanks to its multi-purpose capabilities that can effectively showcase the different possibilities of Roquette ingredients in Asian cooking styles which appeal to today’s sophisticated consumers of this region.

By imagining and designing the future of food, it welcomes a sensory hub where panellists can evaluate the functionality, taste, aroma, and visual appearance of a variety of Asian dishes using Roquette ingredients. The findings of which will support the development of new solutions to suit the Asian taste buds.

For Rohit Markan, CEO of Roquette Asia Pacific, the inauguration of the Customer Experience Center is close on the heels of the Food Innovation Center opening in France, and the third new facility to be inaugurated in 2023 by Roquette.

“It is another proof point of Roquette’s commitment towards innovation and our deep understanding of building the right capabilities to serve the markets, while tailoring our offer to consumers’ eating habits,” Markan said. “Moreover, as part of a global network of Roquette expertise, this new center lives up to our proven track record of bringing plant-based innovations to the food and nutrition sectors.”

The inauguration of the Customer Experience Center was graced by Damian Chan, executive vice president of the Singapore Economic Development board, who noted that Roquette’s decision to establish its new Customer Experience Center will leverage Singapore’s status as a food innovation hub to serve the diverse cultures across Asia.

“This dedicated space will support partners, including Singapore companies, in the growth of their novel food technologies including alternative protein, by enabling the co-creation and advancement of products that are tailored to the preferences of consumers in this region,” added Chan. “We look forward to see more nutritious and sustainable food solutions that will augment our growing local agrifood ecosystem,” Mr. Chan sums up.

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