Britvic-owned London Essence expands Crafted Sodas range
Premium mixer brand, The London Essence Co., is expanding its Crafted Sodas range with the launch of two new flavours, Aromatic Orange & Fig and Raspberry & Rose Crafted Sodas.
From 9th October 2023, the two new SKUs will be available to purchase in 500ml bottles from major retailers, RRP £2.00.
The launch supports London Essence’s ambition to build a premium mixer brand for a much broader range of elevated mixed and solus drinks.
According to The London Essence Co, the Aromatic Orange & Fig Crafted Soda is a sparkling mixer with a vibrant citrus-forward profile that is freshly aromatic on the nose, combining sweet, zesty orange with the citrus intensity of blood orange and layered with aromatic bergamot for a subtle herbal undertone.
The addition of a fig distillate delivers a smooth and honeyed finish to complement the fresh orange citrus for serving as a solus drink, or paired with a premium spirit.
The Raspberry & Rose Crafted Soda consists of vibrant raspberry infused with a hint of sharp blackberry, and balanced with lavender and a signature rose distillate, adding an elegant top-note and a fragrant, floral finish.
With a well-rounded taste profile, the Raspberry & Rose Crafted Soda can be served on its own for a non-alcoholic alternative, or paired with premium gin, for a twist on the classic Bramble cocktail. As with the full range of London Essence’s products, both SKUs are sweetened naturally with fructose and are low in calories, with less than 20 calories per 100ml.
UK head of marketing at The London Essence Co., Melanie Ginsberg, spoke about the brand’s news saying: “We’re thrilled to be expanding our much-loved Crafted Soda range with these two exquisite new flavours. Ingrained in our ethos is an uncompromising commitment to quality flavours and these new crafted sodas from The London Essence Co. are no exception, allowing consumers to enjoy a premium drinks experience from the comfort of their own home.”
