Whitakers updgrades range with new flavours and packaging
Whitakers Chocolates has unveiled a revamp of its Chocolate and Honeycomb Crisps Range with new flavours and packaging
Incorporating changes and new flavours directly influenced by customers, the range is not only receiving a new addition – Milk Chocolate Coffee Crisps – but also a striking makeover in packaging and size, enhancing the offering in the confectionery gifting sector.
In response to public demand, Whitakers transformed the packaging into elegant hexagon-shaped gift boxes, positioning it for any occasion. Alongside this visual enhancement, it has increased the weight of the products from 150g to a more generous 165g. It has also kept to its sustainability goals by using Fairtrade Cocoa throughout the range.
Joining the range is the much-anticipated Milk Chocolate Coffee Crisps, a flavour developed from popular customer feedback. This addition expands the existing selection of beloved flavours of mint and salted caramel for chocolate enthusiasts.
Whitakers is keen to point out the changes are not just aesthetic, but mark the transformation of the Chocolate and Honeycomb Crisps range into a new realm – the confectionery gifting sector. The aim is to make the chocolates not just a treat, but a perfect gift for any occasion. Plus, consumers can buy with confidence knowing that this range is entirely gluten-free with their dark chocolate crisps registered with the Vegan Society.
Whitakers has introduced two exclusive seasonal flavours for the festive season – with more details coming soon.
To cater to the brand’s diverse clientele, all flavours in the Chocolate and Honeycomb Crisps range will soon be available in bulk 800g tubs for use in the catering and hospitality sectors.
In a bold move to broaden its market reach, Whitakers Chocolates is offering these products for private label. This means businesses can now feature its chocolates in the hexagonal gift packaging, branded with their own label.
Managing director, William Whitaker notes the pride with which Whitakers Chocolates has evolved and eagerly await the delight these changes will bring to customers.
“Thank you for inspiring this journey – we are excited to continue creating and innovating with your tastes in mind, he added.”
