Coca-Cola and Tesco launch recycling campaign
Coca-Cola Enterprises Ltd (CCE) and Tesco are teaming up in an attempt to boost recycling rates in GB with a new online campaign to engage and educate consumers.
Tesco customers will be directed to a dedicated website for the Recycling is the Answer campaign, where they will be invited to ‘pledge, play and recycle’. Participants make a commitment to recycle more at home and play a themed game, sorting a variety of packaging into the appropriate recycling bin in a virtual kitchen. All participants receive 25 Clubcard points or a 50p coupon for pledging, but can earn a further 25 points by sharing their recycling promise with friends on Facebook or Twitter.
Nick Brown, associate director of recycling for Coca-Cola Enterprises, says, “The campaign is the result of our shared dedication with Tesco to reduce our carbon footprint and help customers do the same in their homes. Past initiatives have demonstrated the power of pledging combined with awareness raising, and we hope Recycling is the Answer will have a similar impact. We are committed to helping the public make positive changes and hope the fun and practical tips provided in this campaign will address some of the barriers to at-home recycling.”
