Glow in the dark sleeves
Special glow in the dark sleeves from CCL Decorative Sleeves are helping to convey the day and night image of new water brand WhiteWater.
WhiteWater comprises spring water with natural caffeine and electrolytes. With no calories, additives or preservatives, it is described as the ideal drink to energise, replenish and rehydrate, whether exercising or relaxing during the day or partying throughout the night.
The name WhiteWater conveys energy and movement and this needed to be reflected in the packaging along with the fact that it is ideal for both day and night consumption. The sleeve design therefore features a blue background with a ‘tattoo’ at the top incorporating Yin and Yang, along with an island motif and palm trees to reflect its more chilled side. In darkness and, in particular, exposure to UV light, the pack is transformed, glowing electric blue to create an aura of excitement and night time energy.
This special finish is achieved by gravure printing in four colours including a UV glow in the dark and luminescent ink effect. The 360-degree coverage of the sleeve maximises the available landscape of the 500ml bottle.
“CCL Decorative Sleeves have done a brilliant job,” comments Antony Harrison of In2 Rehab Brands, which developed WhiteWater. “We needed to create a pack that reflected the values of our brand and conveyed its 24 hour nature, in particular the change when day turns into night. The glow in the dark effect works fantastically well and creates a great buzz among party-goers.”
