Princes aims to increase canned fish consumption
Princes is launching a new on-pack promotion in the UK aimed at increasing consumption of canned fish by demonstrating its simplicity and versatility.
Favourite Fish Dish, which will feature on two million tuna four-packs, is a new recipe-inspired promotion that offers shoppers the chance to receive £5,000 in return for sharing their favourite canned fish recipe and the chance to win instant prizes.
Shoppers are encouraged to submit an on-pack promotional code and upload a canned fish recipe on winwithprinces.co.uk/offers with the chance to win hamper prizes each month and a £5,000 cash prize for the overall favourite fish dish. All of the finalists’ recipes will be featured online and the main winner will have their fish dish professionally created and photographed.
Neil Brownbill, marketing director for Princes, says, “This is a major investment in our canned fish product portfolio. Standard tuna accounts for 67% of the canned fish market so we’re using our tuna four-packs to drive trial and purchase across the entire Princes range. We’re also hoping to deepen consumer engagement with our products by encouraging recipe sharing to showcase the versatility of canned fish.”
