Botanical colours

Sensient Colors is introducing a new line of natural colours under the Pure-S brand, enabling manufacturers to tap into vibrant botanical shades.

Previously, the use of natural colour derived from sources such as red radish, red cabbage and paprika was limited in most food and beverage applications. Despite the attractive colour shades attainable with these extracts, their viability was limited due to undesirable flavour and odour off notes.

After two years of work, Sensient has developed a set of new technologies to purify a range of natural colour extracts from botanical sources. The new Pure-S Naturals are an important development for food brands that want to achieve vivid colour shades without the use of synthetic colours or non-Kosher natural options.

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Food and Drink Technology