No compromise for children’s food
82% of parents worldwide and 76% of British mothers and fathers place great value on natural food and drinks in order to provide their children with a well balanced diet, reports TNS and the GNT Group.
This number is striking compared to households without children, where only 67% of all global respondents state that they are concerned with a healthy nutrition.
Three out of four parents are willing to disregard the price when choosing healthy products for their children. In the UK, this applies to 51%.
75% of parents worldwide do not compromise on their children’s meals and buy healthy products even though this means investing more time and effort.
In order to make sure that their demands are met, parents look closely when shopping for groceries, 75% of parents worldwide check the ingredient label before they add a product to their trolley, whereas only 61% of all respondents who have no children at home do the same.
