Beavertown Brewery launches Staycation IPA
Beavertown Brewery has announced the release of its newest beer – Staycation, a tropical 5.2% IPA.
Staycation was created by Beavertown during lockdown in London to bring a taste of the tropical to UK living rooms. Alongside the new beer, Beavertown is also launching a mobile based digital holiday that only works when the user disconnects and switches their phone to flight mode. Once in flight mode the user will be transported to tropical seascape visuals and a specially designed immersive music track will begin to play, helping them to sit back, close their eyes and enjoy some ‘zen holiday feels’.
Logan Plant, founder and CEO of Beavertown Brewery, commented, “It’s fair to say that most of us are mourning the cancellation of our holidays and maybe feel like this means summer is over. But, it doesn’t have to be like that. With Staycation we wanted to create a beer that turned that feeling on its head and instead helps everyone celebrate the fact that we are all doing our bit by staying at home.”
As with all Beavertown beers, Staycation ‘packs a punch’ in terms of flavour and offers a low 22 IBU of bitterness with a soft mouthfeel and a dry finish, with notes of pure peach, nectarines, ripe sticky mango and fresh citrus.
Plant continued, “Staycation is a Unity Pale Ale and we challenged ourselves to create a beer that really tastes like a holiday. It has a big burst of citrus hop aromas, juicy tropical fruit notes and an underlying piney backbone from delicious Chinook hops. You could probably try pairing it with your sun cream for that perfect summertime overload.”
Priced at £2.35 a can, and available from the Beavertown webshop only, all profits generated by the new limited edition beer will be donated to The Trussell Trust (www.trusselltrust.org/).
