Coca‑Cola Great Britain adds new ‘healthier’ brand – Coca‑Cola Life
First piloted in Argentina and Chile in 2013, this will be the first time it will be available in Europe. This lower-calorie cola contains a third less sugar and a third fewer calories than regular cola and is sweetened from natural sources.
Sweetened with a blend of sugar and naturally-sourced stevia leaf extract, a 330ml can of Coca‑Cola Life contains 89 calories and features green branding.
It is the most recent example in a series of initiatives by the company. In the past 12 months, Coca-Cola GB has reduced the calorie content of Sprite by reducing the sugar and introducing stevia leaf extract; launched the smaller 250ml can across the Coca‑Cola portfolio and, most recently, announced a £20m commitment to get one million people more active by 2020.
James Quincey, president Coca‑Cola Europe explains, “We are pleased to add Coca‑Cola Life to the Coca‑Cola portfolio in the UK. It complements our existing brands and is well-positioned to meet changing lifestyle trends.”
Coca‑Cola Life will be available in a 330ml can, 500ml PET bottle, 1.75L PET bottle, 6 x 330ml can multipack, and 8 x 330ml can multipack. Coca‑Cola Life’s 500ml bottle will contain PlantBottle plastic made using up to 22.5 per cent plant materials combined with up to 25 per cent recycled plastic. All packs will be fully recyclable and both the 330ml can and 1.75L PET bottle will contain recycled materials.
