Lycored launches new HueFinder colour matching tool

Lycored, a producer of lycopene-based colour and taste-enhancing ingredients for food and beverages, introduces HueFinder, a colour matching tool to help manufacturers find the perfect hue for their products.

Now online, HueFinder aims to accelerate the ingredient selection process by offering easy access to application-specific insights to product developers who are exploring how to bring vibrant colours to their formulations naturally.

After entering the specific application and desired shade, HueFinder indicates which of Lycored’s super stable reds, pinks, gold, yellow or oranges is the most suitable.

“The process of finding the right shade to meet colour challenges and taste issues can be a daunting, time-consuming task for product developers,” said Christiane Lippert, head of marketing (food) at Lycored. “HueFinder seeks to harness our depth of application expertise and stability studies to make the selection process much smoother.

“Our vertically integrated colour portfolio of red shades is made from natural lycopene extracted from tomatoes, while our yellow, gold and oranges are sourced from a particular strain of fungus called Blakeslea trispora.

“Both are tested for stability across multiple applications including flavoured waters, UHT treated dairy drinks, juice-based beverages, hard coated confectionery, cheeses, prepared fruits and syrups, yogurts, fortified gummies and surimi seafood.”

Taste neutral and temperature and light-stable, Lycored’s colourants are pH independent, and resilient enough to withstand the rigours of industrial food and beverage processing.

The entire range of Lycored’s food colourants is non-GMO, vegan, Kosher, Halal and allergen free. For more information, visit:

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