Squeaky Bean plans to make a splash with its first fish alternatives

Squeaky Bean is continuing to innovate in the plant-based category with the launch of its first ever fish alternatives – vegan smoked salmon style slices and tuna style flakes.

The brand, known for its ready to eat meat alternatives said the new ready to eat Beechwood Smoked Salmon Style Slices will be the first vegan smoked salmon style slices to be available in major retailers. Smoked naturally using beechwood chips to create a subtle, smoky flavour and an authentic aroma, the slices are made to a unique recipe, giving them the same marbled appearance as smoked salmon.

The Tuna Style Flakes have been designed to perfectly replicate the distinctive taste and texture of tuna and are high in protein and a rich source of Omega 3. Both products are ready to eat, made from 100% plant-based ingredients and low in saturated fat, making them an ideal choice for health-conscious flexitarians, vegans and vegetarians.

The launches follow an increase in consumer demand for great tasting fish alternatives, with many consumers saying there are limited fish options in the plant-based category [The Compleat Food Group, July ‘22]. Squeaky Bean is looking to fill this gap, by providing authentic alternatives for two of the ‘big five’ species that account for 60 – 80% of seafood eaten in the UK [MSC UK Tuna Shopper report Jan ‘21].

Squeaky Bean Beechwood Smoked Salmon Style Slices 80g (RRP £3.50) will be available in Waitrose from 20th September 2023 and Sainsbury’s from 27th September 2023.

Squeaky Bean Tuna Style Flakes 120g (RRP £3.25) will be available in Sainsbury’s from 27th September 2023.

Becky Youseman, marketing controller at Squeaky Bean, which is part of The Compleat Food Group, said the company is on a mission at Squeaky Bean to create great tasting plant-based alternatives.

“Eating fish is a popular diet choice because of its health benefits, but as consumers become more concerned over the health of our oceans, we’ve noticed a rise in demand for good quality fish alternatives. Combine this with the number of vegans and vegetarians saying they miss eating fish, we spotted a natural gap in the plant-based category,” Youseman noted.

“This is why we’ve created Squeaky Bean’s first ever fish products with our Beechwood Smoked Salmon Style Slices and Tuna Style Flakes, which genuinely taste and look like the real thing. With there being very little innovation in plant-based fish to date, we’re proud to lead the way by launching a great tasting vegan tuna alternative and what will be the first vegan smoked salmon style slices to be available in major retailers.”

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